How Performance Analytics Helped Toyo Tires Achieve $500M in Growth in a Declining Industry

Overview: Toyo Tires achieved 50% growth in just two years - while the rest of the industry shrank. The catalyst? Leadership used performance analytics to gain near real-time insights into culture, alignment, and workforce performance - fueling better, faster decisions.

Client: Toyo Tires

Solution: Sageforge Performance Analytics | 2 + year program

Read Time: 3 Minutes

Key Takeaways

Leadership decisions rooted in real-time data create clarity, confidence, and results
Even in a shrinking industry, aligned leadership and culture can accelerate growth
Embedding performance analytics at all levels - shift, plant, and corporate - ensures consistent focus, accountability and innovation across the organization.

The Client

Toyo Tires is a leading industrial tire manufacturer with operations across North America and Europe. With global oversight and a focus on continuous improvement, company leadership sought new ways to enhance performance through culture and leadership alignment.

The Challenge

A New Leader and a Shrinking Market

When the President of Toyo Tires North America took charge of a single plant, he faced the unique pressure of operating under a foreign-owned holding company.

He believed culture played a critical role in decision-making and workforce performance - and he needed a way to bring greater transparency and precision to leadership effectiveness.

At the time, the tire industry was contracting with a -2.5% Compound Annual Growth Rate (CAGR).

The President needed a tool that could uncover what was working, where friction existed, and how to equip leaders at every level – shift, plant and corporate - with better data to make faster, smarter decisions.

The Solution

Real-Time Visibility into Culture, Leadership, and Workforce Confidence

Toyo Tires implemented the Sageforge performance analytics solution across the entire plant, delivering precise insights into leadership alignment, workforce sentiment, and operational performance.

Key Metrics over time included:

Participation: Consistently strong - +97% - showing deep connectivity across all teams and at the organization
Culture Score: Rose from Neutral to Contributing, before resetting to Neutral - indicating cultural gains during change and challenges - followed by recalibration
Well-Being Index: Maintained a Stable rating throughout, suggesting a confident workforce equipped to meet demands and challenges
Requested Continue Action: Delegate Responsibilities & Trust Us - a clear call from the workforce to be empowered, trusted, and supported with autonomy
Requested Action Plan: Share What Leadership is Working On - highlighting a desire for greater transparency, communication, and visibility into leadership priorities.

As the data revealed what was and wasn’t working, the leadership team doubled down-expanding usage of the analytics platform across all three shifts and the corporate office.

With a new plant set to launch in 2025, the platform is now embedded as a foundational part of operational readiness.

The Results

Measurable Growth, Leadership Expansion, and Scalable Impact

The outcomes went far beyond cultural clarity - they drove significant business results:

Increased revenues by $500M in 2 years, a 50% increase over the base year revenues of $1B
Growth achieved in a declining industry, outperforming sector trends
President promoted to oversee both North American and European operations
Performance analytics adopted as a standard across all shifts, plants, and offices
Platform integrated into future expansion, beginning with the 2025 plant launch

Why It Worked

Leadership Alignment, Workforce Insight, and Data-Driven Action

What made the difference wasn’t just measuring culture or sentiment - it was acting on performance insights in real time.

By equipping leaders at every level with clear, data-driven guidance, Toyo Tires aligned its workforce with strategic and financial objectives.