Case Study Overview - Logistics Firm Focuses Strategic Objectives & Identifies Cultural Barriers
Read Time: 3 minutes
Client: Logistics & Transportation Firm
Product: Culture 5 – 1 Check-Ins, 5 Questions, 30 days
Anxiety Rating: Managed
Staff Connecting: 68% Connecting
Value to Leadership
Leadership was surprised to learn Culture & Well Being scores were above expectations/ exceeded the community average at 30 days; anticipated weaker results
Armed with insights/ data, Leadership was empowered to move forward – implementing a refocused strategic planning project
Leadership became aware that staff understood their roles, but needed frequent, clear communication from the leaders and managers about what was happening at the company
Leadership Profile
CEO shared there was an exodus of leadership and management staff over 12+ months due to industry supply chain upheaval and disruption
Leadership felt ‘something was off‘ at the company by sharing “things felt very out of control”
Leadership struggled to uncover problematic issues or have a candid discussion about challenges with staff
There was an organization-wide bias of a ‘culture disconnect’ between various departments (Sales, Operations, Administration)
Outcomes
Leadership overestimated the level of anxiety in the workforce due to a disruptive 12 months (Managed – 36% reporting Anxiety)
Leadership unknowingly fostered a Stop Behavior – Allowing Double Standards/ Only Focusing on Squeaky Wheels; they didn’t have an understanding about the behavior to begin to make improvements, often ‘tip-toed’ around the issue
Expressed Staff Needs – Start, Stop, Continue – brought clarity to leadership, giving them next steps and behaviors they should immediately address
Requested Leadership Behaviors Expressed:
Continue: Provide Open & Honest Communication
Stop: Allowing Double Standards/ Only Focusing on Squeaky Wheels
START (Action Plan): Hold People & Teams Accountable, Share What Leadership is Working On
Metric Goal
Culture Score = Contributing/ Performing
Well Being Index = Stable/ Energized
Anxiety Rating = Managed/ Minimal
Feelings Index (Connecting) = Higher % the better
Milestones
Leadership worked to incorporate the tailored/ prioritized Action Plan behavior, Hold People & Teams Accountable, into a monthly KPI metric for company-wide Strategic Planning sessions
Leadership enacted a monthly communication strategy focused on a second requested Action Plan behavior, Share What Leadership Is Working On, in a memo shared with managers and staff in all departments.